Permutable AI has appointed Will Peters as Business Development Director to expand the distribution of its AI-driven market intelligence across Europe and the United States. The move supports growing demand from trading desks, asset managers and financial institutions seeking real-time macro and asset-level insights – strengthening the company’s global commercial strategy and accelerating adoption of its real-time intelligence platform and macro and asset indices.
We’re pleased to announce that Will Peters has joined Permutable as our new Business Development Director, as we continue to scale the distribution of our AI-driven market intelligence globally.
Scaling AI-driven market intelligence globally
Will joins us at an exciting stage of growth. As markets become increasingly driven by geopolitical events, supply shocks and rapidly evolving narratives, the ability to convert unstructured information into structured, decision-ready AI-driven market intelligence is becoming critical. We are expanding both our platform and our commercial reach to meet this demand – helping clients move from narrative to signal, and from signal to edge.
Our platform transforms high-frequency global information flow into structured, research-grade signals – tracking macro and asset-level sentiment in real time, surfacing regime shifts early, and enabling both systematic and discretionary teams to act with greater speed and conviction.
Will brings strong experience in delivering data and analytics solutions into financial markets. Having spent a significant portion of his career at Macrobond Financial, where he held senior business development roles across both the US and UK, he has led business development for financial institutions, working closely with research, investment risk and trading teams. In these roles, he supported some of the world’s largest institutions with macroeconomic data and analytics platforms, helping integrate complex datasets into real-world investment workflows.
His background gives him a deep understanding of how data is used on desks – from integrating multi-source datasets to enabling faster, more efficient research and decision-making – making him a very strong addition to our commercial team as we continue to scale our institutional macro and asset-level intelligence offering – delivering structured outputs that can be directly consumed by models or used to inform discretionary positioning.
Strengthening our global commercial strategy
Our CEO and Founder, Wilson Chan, commented: “Will joins us at an important stage of growth. We’re operating in a market environment increasingly defined by shocks – from geopolitical escalation to supply disruptions and rapid narrative shifts that can reprice markets in hours. In this context, the need for intelligent, actionable data has never been greater. By turning global information flow into structured, real-time signals, we help clients identify what’s driving markets, where risk is building, and how regimes are shifting. Will’s experience working with leading financial institutions on both sides of the Atlantic makes him exceptionally well placed to help bring this capability to a wider global audience.”
Our Chief Commercial Officer, Michael Brisley, added: “We’re seeing strong demand from trading desks, asset managers and enterprise clients who are overwhelmed by information but lack structure. What sets us apart is our ability to convert narrative into clean, model-ready signals – separating noise from true market drivers and enabling faster, more confident decision-making. Will’s track record in delivering data-led solutions into these environments will be instrumental as we expand our commercial footprint and deepen our partnerships internationally.”
Our AI-driven market intelligence is built to capture how markets actually move today – tracking policy signals, geopolitical developments, supply-demand shifts and narrative dynamics as they happen, often ahead of traditional data. By condensing fragmented information into structured indices, signals and insights, we provide a clearer, earlier view of market direction and regime change.
Expanding distribution of our AI-driven market intelligence across Europe and the United States
In his role, Will will focus on expanding our client base, building strategic partnerships, and supporting the continued rollout of our AI-driven market intelligence platform and macro and asset-level indices across across Europe and the United States.
Will Peters said: “I’m excited to be joining Permutable at such a dynamic stage of its growth. The platform offers a genuinely differentiated approach – turning real-time information into actionable insight – and I’m looking forward to working with clients across Europe and the US to help them better navigate increasingly complex and fast-moving markets.”
This hire reflects our broader strategy to build cutting-edge technology and scale the distribution of structured, AI-driven market intelligence – ensuring it reaches the teams that need it most, and helps them navigate volatility, identify true drivers, and act ahead of the market.
To explore opportunities or learn more about how our intelligence can support your workflows, contact Will directly.