As the world eagerly awaits Data Privacy Day on January 28th, Permutable AI, a leading AI-driven business intelligence provider, unveils its latest revelations on the perceived data security of top and bottom-ranking software companies. Leveraging advanced AI technology, Permutable AI conducted an extensive news sentiment analysis to gauge the nuanced public sentiments surrounding data security.

In an era dominated by digital transformation, the critical relationship between data privacy and data security takes center stage. While data privacy shields personal information, data security focuses on upholding the confidentiality, integrity, and availability of data. A breach in data privacy can reverberate, compromising sensitive information and triggering severe consequences for individuals and companies alike.

In anticipation of Data Privacy Day, Permutable AI presents a comprehensive breakdown of the top 10 and bottom 10 software companies based on perceived data security, including factors such as news sentiment, social sentiment, and other relevant metrics.

Top 10 software companies perceived for data security

Rank	Company Name	Average Sentiment Score	Positive Data Points	Negative Data Points	Overall Data Score
1	Microsoft	0.27	1365	783	588.16
2	VMware	0.7	193	33	158.47
3	SAP	0.77	180	21	155.48
4	Salesforce.com	0.53	174	53	119.21
5	Oracle	0.46	187	68	118.28
6	Tech Mahindra	0.97	115	1	113.03
7	Splunk	0.85	112	8	102.15
8	Cloudflare	0.54	125	37	87.95
9	Snowflake	0.9	87	4	81.77
10	ServiceNow	0.96	80	1	77.44

 

Bottom 10 software companies perceived for data security

Rank	Company Name	Average Sentiment Score	Positive Data Points	Negative Data Points	Overall Data Score
1	Zoom Video Communications	-0.22	23	36	-12.77
2	Intuit	-0.47	8	22	-14.01
3	Activision Blizzard	-0.63	5	23	-17.51
4	Palantir Technologies	-0.36	16	34	-17.93
5	Electronic Arts	-0.87	1	22	-19.98
6	Fiserv	-0.68	9	49	-39.27
7	Citrix Systems	-0.41	31	79	-44.79
8	Twilio	-0.64	13	67	-51.3
9	Atlassian	-0.83	7	100	-88.44
10	NetEase	-0.36	87	191	-99.81

Key data security perception findings

• Microsoft maintains a leading position with a robust sentiment and volume-based reflecting enduring public trust in the company’s commitment to data security.

• NetEase surprises with a bottom-ranking negative sentiment and volume-based score, prompting inquiries into the unexpected public perception regarding its data security due to data breaches, lack of transparency, and government surveillance.

• Tech Mahindra stands out with a robust sentiment and volume-based score, indicating strong positive public perception and recognition for its efforts in data security. Compared to some competitors, Tech Mahindra’s transparent, compliant, and secure data handling practices, reinforced by audits and user-centricity, contributes to its strong perception on data privacy.

• Palantir Technologies low sentiment score stems from its opaque products, government and military contracts, privacy controversies and lack of independent audits.

• Despite its pandemic-driven popularity, Zoom Video Communications faces unexpected negative sentiment and volume-based score, revealing complexities in public perception. This is due to past security lapses, unclear policies, data sharing, and surveillance concerns fuelling poor perception on data privacy.

• Atlassian experiences a notable negative sentiment and volume-based score suggesting challenges in public perception and raising considerations for its data security practices.  Data breaches, unclear policies, third-party app integrations, limited data control, and past controversies mar Atlassian’s data privacy perception.

Wilson Chan, Permutable AI CEO, shares his perspective:

“Data security is the cornerstone of trust in the digital age, and at Permutable AI, we’re committed to empowering businesses with the intelligence needed to safeguard this trust. Our mission goes beyond insights; it’s about reshaping the landscape of responsible corporate practices, contributing to a future where data security and ethical business conduct are standard, not just choices.

Methodology

Permutable AI employs its in-house software to extract global news related to companies in its database. Sourcing from 500,000 worldwide articles scanned daily since 2020, the news is meticulously selected based on Permutable’s proprietary taxonomy. This approach evaluates the specific companies’ involvement in global issues.

The proprietary AI tool, fortified with natural language processing, verifies if an article discusses a specific company and its actions within an ESG sector. Additionally, Permutable integrates AI sentiment analysis to determine whether relevant sentences from an article portray the company positively, neutrally, or negatively concerning its corporate responsibilities.

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Looking for more granular details on our latest data security revelations? Whether it’s specific company queries or nuanced insights you seek, drop us a line at enquiries@permutable.ai or fill in our Contact Us form below – because empowering yourself with precision starts with the right questions. Uncover the layers beneath the rankings; act now to shape a future where data security is not just a priority but a well-defined standard.

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At Permutable AI, our commitment to providing unparalleled insights into the intricate landscape of corporate behaviour is at the forefront of our mission. Today, we are thrilled to share our latest analysis – the “Top and Bottom Companies Perceived for Corporate Behaviour 2024″ rankings, meticulously curated through our advanced AI-driven news sentiment analysis of companies with over $10 billion market cap.

Delving into the top perceived companies for corporate behaviour

In a landscape dominated by technology, it comes as no surprise that the top five spots are claimed by tech giants. Oracle secures the coveted first position, a testament to its unwavering commitment to data privacy and security. Schneider Electric and Siemens follow closely, highlighting the increasing recognition of sustainability efforts in the corporate realm.

A notable inclusion in the top ten is Volvo, standing tall amidst challenges in the automotive industry. This presence underscores Volvo’s dedication to safety and ethical labour practices. VMWare’s position is a nod to the growing significance of data security and infrastructure responsibility in the era of cloud computing.

	Company	Industry	Data Score
1	Oracle	Software and Cloud Services	1493.85
2	Scheider Electric	Energy Management and Automation	1493.01
3	Microsoft	Technology and Software	1314.39
4	Siemens	Industrial Manufacturing, Energy, Healthcare	1025.38
5	Cisco	Networking and Information Technology	948.07
6	SAP	Enterprise Software and Solutions	743.35
7	Equinix	Data Centers and Interconnection	664.67
8	IBM	Information Technology and Consulting	659.52
9	Volvo	Automotive and Transportation	649.68
10	VMWare	Virtualization and Cloud Infrastructure	622.56

Uncovering trends and insights:

Tech Dominance: The top positions dominated by technology companies reflect the growing public appreciation for responsible behaviour in this critical sector.

Sustainability Matters: Schneider Electric and Siemens exemplify the rising acknowledgment of sustainability efforts as integral to corporate behaviour.

Surprising Inclusions: Volvo’s resilience in the automotive sector and VMWare’s emphasis on data security provide unexpected yet insightful perspectives.

Examining the bottom perceived companies for corporate behaviour

In contrast, our analysis sheds light on the companies facing challenges in public perception. Johnson & Johnson and Eisai in the healthcare sector draw scrutiny for pricing practices and drug safety concerns. Entertainment giants Disney and Netflix face a dip in corporate behaviour rankings due to political activism and content controversies, respectively.

In the financial sector, JP Morgan Chase and Deutsche Bank grapple with negative perception, primarily related to transparency, accountability, and adherence to ethical standards.

	Company	Sector	Data Score
1	Johnson & Johnson	Healthcare and Pharmaceuticals	– 121.32
2	Walt Disney Co	Entertainment	– 114.91
3	JP Morgan Chase	Financial Services	– 77.25
4	Facebook/Meta	Internet	– 63.97
5	Netflix	Entertainment	– 63.25
6	Eisai	Pharmaceuticals	– 59.18
7	Deutsche Bank	Financial Services	-44.11
8	Tesla	Automotive and Energy	-37.71
9	Beigene	Biotechnology and Pharmaceuticals	-32.21
10	Tesco	Retail and Grocery	-17.34

Drawing overall observations:

Our analysis  reinforces the significance of transparency, ethical practices, and commitment to sustainability in shaping public perception. As seen across different sectors, the levels of public scrutiny vary, with technology and entertainment particularly sensitive to ethical considerations.

The surprises in the rankings highlight the complexities of corporate behaviour, underscoring the dynamic nature of public perception. At Permutable AI, we take pride in offering nuanced insights derived from advanced AI-driven news sentiment analysis.

Wilson Chan, CEO of Permutable AI, commented: “Our rankings provide an unparalleled understanding of corporate behaviour, empowering stakeholders to make informed decisions in today’s complex business landscape.

Talya Stone, CMO of Permutable AI, added: “Beyond the rankings, our AI-driven news sentiment analysis holds applications in monitoring brand reputation, guiding investment decisions, and aiding risk assessment strategies. These insights are crucial for fostering a culture of corporate accountability.”

Permutable AI remains steadfast in its commitment to elevating ethical standards, promoting transparency, sustainability, and responsible AI practices. We invite industry stakeholders, investors, and the public to explore the rich insights offered by our rankings, empowering informed decisions in the pursuit of corporate accountability.

Methodology

Since late 2019, Permutable AI has been using its in-house software to extract news worldwide concerning companies in its database. This news – based on 500,000 worldwide articles scanned daily – is selected based on the ESG and UN SDG taxonomy – so we can assess the involvement of specific companies in these issues across the globe.

Permutable also uses its proprietary AI tool, which uses natural language processing to check if an article is indeed talking about a specific company and its actions within an ESG sector. Additionally, Permutable uses a layer of AI sentiment analysis to determine whether the relevant sentences from an article are portraying the company in a positive, neutral, or negative light with respect to its corporate responsibilities.

Take the next step

For those seeking granular details and a deeper dive into our rankings, we invite you to connect with us. Email enquiries@permutable.ai or fill in the form below to access exclusive insights and make informed decisions in the pursuit of corporate accountability.

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See our other rankings below

– Company deforestation impact rankings

– Software companies data security rankings 

– Clean and affordable energy company rankings

– Company labour standards rankings 

– Company consumer protection rankings 

– Worst perceived pharmaceutical companies for governance