As with most things that have been unfolding on the global stage in recent months, we’ve been watching the political soap opera that has been unfolding in the US with great interest at Permutable AI. We have come to expect plenty of exciting twists and turns – along with the rest of the world – wondering what will come next in the now Trump vs Harris presidential race.
In this article, we wanted to share what we’ve found using our artificial intelligence gives quite a strong indication. Our recent AI-driven news sentiment analysis of the now Trump vs Harris battle has given us a very clear view of the current dynamics of the political battle for America.
We’ve applied our news sentiment analysis methodology across 130,231 headlines from 550 US news sources over a three-month period which has revealed a significant shift in media attention and sentiment surrounding the Trump vs Harris showdown. Let’s take a look at some of the key findings of our analysis:
Trump vs Harris: How the political media landscape is shifting
There’s no question that Harris is emerging as the new darling of the US media with an obvious increase in both the volume and positivity, particularly following her appointment as leader after President Biden’s stepping down. What we’re witnessing right now is irrefutably a real-time transformation of the political media landscape in a big way. The truth is that Vice President Harris has not only increased her media presence but has also become the focal point of overwhelmingly positive coverage.
Trump vs Harris: A once dominant force begins to fade
So what does this all mean for Donald Trump? Is it time for his to hang up his hat as a dominant force in media coverage? Or could the tides turn once again? For now, our data shows he is experiencing a painful decline in both the quantity and sentiment of his column inches. His position in dramatically changing with our analysis demonstrating clear and consistent shift in media focus with an obvious preference for Harris in recent coverage. We’re betting on this trend continuing and will be monitoring developments constantly in the run up to the election.
Assassination attempt impact
Remember when we all thought Trump’s ratings would go up after the assassination attempt? This is all changing. Our analysis highlighted a significant spike in media attention and sentiment across US states following an assassination attempt on Trump. However, unfortunately for Trump, this didn’t result in a sustained increase in positive coverage for the former president. Shortly after, Harris really started making strides with her positive coverage and sentiment.
Trump vs Harris: The new one in charge
One thing above all, there’s little doubt that since assuming leadership, Harris has experienced a substantial increase in media attention. Our data analysis clearly shows not only a rise in the volume of coverage but also a consistently positive sentiment. There’s no question that the transition period played a particularly important part in all of this with Harris’s ascendancy to the top being met with a surge of media interest. That said, the key thing to note here is a a consistent pattern of positive framing around her policy initiatives, public appearances, and leadership style.
The contrast with her predecessor is glaringly obvious. Interesting to note though, where Biden’s media presence was often overshadowed by other political figures or events, Harris seems to be consistently at the forefront of political news. At Permutable AI, we’ll keep on monitoring this hot topic. The question is – how sustainable can Harris’ media honeymoon be? How will it translate into public opinion and, ultimately, electoral support? There’s no questions that the US political landscape is changing fast, but for now, our AI analysis clearly shows Harris firmly in the media driver’s seat.
Looking ahead in the Trump vs Harris battle
With only a matter of months to go until the 2024 US presidential election approaches and things moving rapidly, the implications of this media shift could be a major indication of how the final runway will play out as it continues to pick up steam. But all of this is just the tip of the iceberg. Of course, while media coverage is influential, it’s just one piece of the puzzle that hardens the divide that one must factor in. The true test boils down to how this translates to public opinion and, ultimately, electoral outcomes.
AI and the future of political media analysis
Our use of AI in cutting through the clutter and analyzing media trends is without a doubt a hugely exciting new development for the political ecosystem. As campaigns and analysts increasingly rely on tools and insights like these, we can expect a more nuanced understanding of the relationship between media coverage and political success.
One thing is certain, while the current data suggests a clear advantage for Harris in media coverage, the dynamic nature of politics means that these trends are subject to change. As we approach the 2024 election, we’ll be serving up continued analysis to help you, our readers understand the evolving media landscape and its potential impact on the political arena.
Find out more
Now you’ve had a taste of what our AI-driven sentiment analysis can do, perhaps you’re curious to know what else it can do? If you’re ready to see how these insights can be applied to your own objectives get in touch to discuss in-depth data access, customized analysis across other US data sets or learn how to integrate our AI tools and analysis into your strategy to inform data-driven decision making. Reach out to us at enquiries@permutable.ai – we’d love to hear from you.
Want to know how sentiment has changed since we wrote this? Get our latest findings in our newly released Trump or Harris news sentiment analysis.
