How the UK is perceived in Europe 2024: A revealing look at the strength of Britain’s economic reputation

Have you been wondering recently how the UK is perceived in Europe? As the long shadow of Brexit continues to linger on, years on how do our European neighbours perceive the UK’s economy? The results may just surprise you, according to our AI-driven news sentiment analysis.  

In this article, we’ll delve into the views of our continental cousins about the financial health of Britain as we take a closer look at how the UK is perceived in Europe, specifically through the lens of economic data.

How the UK is perceived in Europe: Good news number one

First let us all breathe a huge sigh of relief. Regardless of what happened with Brexit, perhaps remarkably, most of Europe still considers Great Britain to be an economically stable country. Like being voted “Most Likely to Succeed” in Europe’s economic world yearbook – it’s flattering if a bit perplexing given our recent performance and erratic behaviour over the years.

Interestingly, Bulgaria in particular seems to be head over heels for us with an astonishing 91% positive rating. And then there is Hungary and Finland not very far behind in terms of how they view the UK and it’s economic prowess. 

How the UK is perceived in Europe - economic data

Not everything is rosy

While this is certainly positive news with regards to how the UK is perceived in Europe, it’s not completely smooth sailing – unsurprisingly. The negative end of the spectrum finds Ukraine not singing our praises at all with -20% bias. Perhaps a little harsh?

When you look closer home, Ireland and Portugal portray a certain frostiness level, which is best characterized as a lukewarm handshake– not an outright rejection but perhaps there’s space for improving attitudes towards us here.

France and Germany – the frenemies

Ah, France. Our dear neighbours across the channel view us with a modest 10% positive bias. It is an economic shrug, a Gallic shrug – not bad, yet no popping of champagne corks either. Meanwhile, Germany is right in the middle, without being biased. It is their way of saying “We are watching you, UK but we’ll keep our opinions to ourselves at the moment”. Very diplomatic indeed!

The plot twist: Russia’s surprise stand

Here’s where it gets interesting in terms of the UK is perceived in Europe. Surprisingly enough, Russia seems to think that our economy isn’t too shabby after all, boasting of a 33% positive bias. It’s like unexpected praise from your colleague you constantly disagree with smiling back at you – sweetly puzzling as hell.

How the UK is perceived in Europe – what does this mean for Britain?

So in terms of how the UK is perceived in Europe with regards to its economic standing, what do all these varied opinions  mean? It is clear that Britain’s economy has a reputation as diverse as the weather in England – mostly sunny but with some showers. For policy makers and business leaders, these perceptions according to our LLM-driven news sentiment analysis are more than just trivia. They can affect everything from trade deals to investment decisions mentioned above. 

Looking ahead: Challenges and opportunities

When exploring how the UK is perceived in Europe through the lens of economic performance, understanding these attitudes may be crucial for navigating the stormy waters of global economics as we embark on our new post-EU reset. Sadly, we have a knack for souring relationships with our immediate neighbours; and things may even get more interesting yet. At present, we should strive to keep the ship afloat; maybe win over those who remain unconvinced while cherishing those in which we are already doing well. It is like throwing a dinner party where some of your guests are known to you since childhood, others are new acquaintances while the remaining are weighing up whether they really like what you cooked or not.

Still a player, but work to do

From all indications, the UK remains one of the most significant players in the EU economic space, a notion which is bolstered by the IMF’s recent prediction that the Britain is to be Europe’s fastest major growing economy. Everyone has an opinion on Britain’s economy – and those opinions of course tend to vary as our news sentiment analysis demonstrates. It’s complicated; just as international economics has always been. It would be prudent for us to keep an eye on these perceptions as we march ahead under a new government. In view of this, the United Kingdom still plays a leading role in Europe’s economic drama, attracting much attention towards itself.

Find out more

Want to gain a deeper understanding of how countries perceive each other? Try our Geopolitical Risk Intelligence Dashboard and explore our interactive Country Bias Matrix. Uncover hidden trends and insights that can inform your strategic decisions by contacting us

Looking for more insights? Why not explore our analysis on US regional concerns or explore what wars are happening now

Further reading

Looking for more global insights? Why not read our articles on:

How countries of Europe view each other’s economy according to GDP

How the UK’s economy is perceived in Europe

How France’s political situation is viewed

An analysis of sentiment around the UK property market recovery

How the world views Russia in terms of wars, politics and the economy

An analysis of global perceptions towards the Germany economy