Wilson Chan 
As most of us are now aware, corporate greenwashing occurs when a company promotes its sustainability initiatives so as to appear more environmentally conscious than it really is. In other words, it is deceptive marketing communications, whether in the form of advertising, public relations, social media or any other form of communication. Corporate greenwashing has … Read more
The Paris Agreement of 2015 was at the time considered to be a major step towards achieving a sustainable future. It reaffirmed that the world community stands united to fight climate change. It also acknowledged the urgent need for decarbonisation to reduce greenhouse gas emissions, while ensuring that every nation develops, based on its own circumstances. The agreement … Read more
Biodiversity is the level of variety in life on Earth. It plays a vital role in supporting us. Without biodiversity, our own species would not survive. As we push hard against the limits of the natural environment, more and more habitats are being destroyed. The Living Planet Report 2022 is a comprehensive study of trends … Read more
Greenwashing has become the scourge of sustainability, leading to confusion and lack of credibility concerning net-zero targets. More than 95 percent of consumer products claiming to be green are guilty of at least one count of greenwashing. Meanwhile “sustainable” funds have been found guilty of investing in unsustainable businesses, involved in areas such as fossil fuels and deforestation. Just last month, Amundi … Read more
Fashion brands are always trying to apply innovative approaches to their marketing. They want to be ahead of the curve, stay closely in touch with consumers’ needs and expectations, and inspire them. They want to innovate to stay ahead of their competitors. Technology has revolutionised fashion design and marketing. With this constant pressure on them … Read more
As the investment community moves towards more holistic and risk-centric approaches to investments, there has been an increase in investment in ESG-focused funds, and with it greenwashing ESG. These funds have different investment mandates, but they all aim for the same value proposition: a lower risk profile with higher ESG standards. The problem with ESG … Read more
After nearly 30 years of COP, it seems that the COP 27 climate summit has attracted more scepticism than in previous years. From the UN climate conference’s sponsorship by Coca-Cola, one of the biggest plastic polluters of all time according to Greenpeace. Then there were the private jets which flew in from more than 40 airports … Read more
Last month, Permutable attended the Times Earth Business Summit supported by KMPG and Natwest Group. It was a stark reminder to all businesses of every size that now is the time to environmental concerns and commitments into action – because there is no tomorrow. Here we share some of the key environmental concerns raised at … Read more
A sustainable financial system is one that is sound – economically, socially and environmentally. The goal of a a system which has sustainable finance at its core is to meet current and future needs while protecting the environment. Sustainable practices keep our planet healthy and clean for future generations. However, there is still a long … Read more
Tackling the climate crisis requires a combined effort across science, business and governments of the likes that has never been seen before. However, while there are still many unknowns concerning AI, scientists and AI specialists around the world are actively working to maximize its usefulness, particularly when it comes to reducing greenhouse gas emissions. With increased … Read more
