greenwashing

Permutable AI releases data on companies that are greenwashing according to our GreenProof framework

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companies that are greenwashing

In the ever-evolving landscape of corporate sustainability, it’s imperative to scrutinize companies that are greenwashing – those employing deceptive tactics to portray environmental responsibility. In this article, we delve into recent examples of claims made by financial institutions and examine companies that are known for greenwashing. Our goal is to shed light on the specific … Read more

Understanding the EU greenwashing ban: A definitive guide

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In the realm of environmental responsibility, the European Union has been at the forefront of implementing stringent regulations to ensure transparency and accuracy in product claims. With a growing emphasis on carbon neutrality and climate-friendly products, it’s crucial to comprehend the EU Greenwashing Ban comprehensively. In this article, we delve into the intricacies of this … Read more

Greenwashing in financial services: How the sector is taking a stand

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greenwashing in the financial services sector

In today’s rapidly evolving market, consumers are becoming increasingly aware of the importance of sustainability. Companies are capitalizing on this trend by adopting a green image and incorporating environmental messaging into their marketing strategies. However, as most of us are now acutely aware, not all claims are as green as they seem. This is where … Read more

Permutable makes strides in greenwashing detection: A glimpse into our GFIN TechSprint journey

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greenwashing detection

Our ongoing participation in the Global Financial Innovation Network (GFIN) TechSprint has yielded promising results, reinforcing our commitment to transparency and sustainability. We are delighted to share recent updates on progress in building a framework for greenwashing detection below. Achievements So Far In our relentless pursuit of a sustainable future, Permutable has achieved several critical … Read more

Unmasking greenwashing in sustainable loans

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sustainable loans

Greenwashing in Sustainable Loans: Key Takeaways from This Article In an era of heightened environmental awareness, the term “sustainability” is widely invoked, but skepticism due to greenwashing is a concern, especially within sustainable loans. Sustainable loans are a critical area where greenwashing can mislead consumers, presenting an eco-friendly image that doesn’t match reality. Greenwashing diverts … Read more

Permutable AI joins GFIN’s inaugural virtual Greenwashing TechSprint to drive sustainable finance innovation

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sustainable finance innovation

Permutable AI is thrilled to announce its participation in the first-ever virtual Greenwashing TechSprint organized by the Global Financial Innovation Network (GFIN). The TechSprint, hosted on the FCA’s Digital Sandbox platform kicked off on June 5 and is running for three months culminating in a showcase day in September 2023. As a champion of sustainable finance … Read more

Permutable AI selects Humankind Communications as PR agency

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PR agency

Permutable AI is pleased to announce its partnership with Humankind Communications as its official PR agency. This strategic collaboration represents a significant milestone for Permutable AI as we strive to expand their market presence and amplify our messaging in the sustainable investing and business sector. Humankind Communications, a renowned PR agency specializing in sustainability, brings … Read more

Companies accused of greenwashing: 2024 update

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companies accused of greenwashing

In this report, we take a deep dive into companies accused of greenwashing. With the rise of global environmental awareness and sustainability movements, companies are under increasing pressure to position themselves as eco-friendly and environmentally responsible. However, this has led to the much reported phenomenon known as greenwashing, where companies make misleading or unsubstantiated claims … Read more

What is carbon washing? The latest greenwashing term you need to know

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carbon washing

Carbon washing, also known as greenwashing, is a term used to describe the practice of companies claiming to be environmentally friendly or sustainable without actually taking significant steps to reduce their carbon footprint. It is a deceptive marketing tactic that can mislead consumers into believing that a product or company is environmentally conscious, while in … Read more

Permutable to launch AI tool to identify greenwashing in 2023

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Greenwashing has become the scourge of sustainability, leading to confusion and lack of credibility concerning net-zero targets. More than 95 percent of consumer products claiming to be green are guilty of at least one count of greenwashing. Meanwhile “sustainable” funds have been found guilty of investing in unsustainable businesses, involved in areas such as fossil fuels and deforestation. Just last month, Amundi … Read more

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