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Privacy Policy

Privacy Policy

Last updated: [Insert date]

This Privacy Policy explains how Permutable collects, uses, shares and protects personal information when you visit our website, contact us, subscribe to our communications, request information, book a demo, or use our products and services.

For the purposes of this Privacy Policy, “Permutable”, “we”, “us” and “our” refers to Permutable Technologies Limited, trading as Permutable.

1. Who we are

Permutable provides market intelligence, data products, analytics and related services for institutional clients. Our website is designed to provide information about our company, products, datasets, research, events and commercial services.

Our contact details are:

Permutable Technologies Limited
Vox Studios
1-45 Durham St
London
SE11 5JH
United Kingdom

Email: enquiries@permutable.ai

2. Personal information we collect

We may collect and process the following types of personal information.

Information you provide to us

This may include:

  • your name;
  • job title;
  • company or organisation;
  • email address;
  • telephone number;
  • country or location;
  • information included in forms, demo requests, event registrations, newsletter sign-ups or enquiries;
  • correspondence with us, including emails and messages;
  • account or login details where access to a client portal, API or product environment is provided.

Information collected through our website

When you visit our website, we may collect technical and usage information, including:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • pages visited;
  • referring website or campaign source;
  • date and time of visit;
  • interactions with website content, forms or links.

This information may be collected through cookies, analytics tools, server logs and similar technologies. For more information, please see our Cookie Policy or cookie preferences tool, where available.

Information from third parties

We may receive limited business contact information from third-party sources, such as event organisers, business partners, publicly available professional sources, referrals or commercial databases, where permitted by applicable law.

3. How we use personal information

We may use personal information for the following purposes:

  • to respond to enquiries and requests;
  • to provide information about our products, services, datasets, research and events;
  • to arrange demos, meetings and commercial discussions;
  • to provide and manage access to our products, APIs, platforms or client services;
  • to administer customer, supplier and partner relationships;
  • to send newsletters, product updates, event invitations and marketing communications where permitted by law;
  • to improve our website, content, services and user experience;
  • to monitor website performance, security and usage;
  • to carry out research, analytics and business development;
  • to comply with legal, regulatory, tax, accounting and contractual obligations;
  • to protect our business, systems, users, rights and interests.

4. Lawful basis for processing

We only process personal information where we have a lawful basis to do so. Depending on the context, this may include:

  • Consent — for example, where you subscribe to certain marketing communications or accept optional cookies.
  • Contract — where processing is necessary to provide services, manage client access or take steps before entering into a contract.
  • Legitimate interests — where we use personal information to operate our business, respond to enquiries, improve our website, manage commercial relationships, provide relevant business communications, protect our systems, or understand how our services are used.
  • Legal obligation — where we are required to process information to comply with applicable laws, regulations or legal processes.

Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and freedoms.

5. Marketing communications

We may use your business contact details to send you relevant updates about Permutable, including research, product news, event invitations, insights and commercial information.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us at enquiries@permutable.ai.

We will not sell your personal information to third parties.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to make the site work, improve performance, understand visitor behaviour, support analytics, and personalise or measure content and campaigns.

Some cookies are necessary for the website to function. Optional cookies, such as analytics or marketing cookies, will only be used where required consent has been obtained.

You can manage your cookie preferences through our cookie banner or preference centre, where available, and through your browser settings.

7. Sharing personal information

We may share personal information with:

  • service providers that support our website, hosting, analytics, CRM, email marketing, customer support, security, payment processing, product delivery or business operations;
  • professional advisers, including lawyers, accountants, auditors and insurers;
  • business partners where this is necessary for a joint event, commercial introduction, integration or service requested by you;
  • regulators, authorities, courts or law enforcement bodies where required by law;
  • prospective investors, buyers or advisers in connection with a business transaction, restructuring, financing, merger or acquisition, subject to appropriate safeguards.

Where we use third-party service providers, we require them to handle personal information securely and only for the purposes we specify.

8. International transfers

Some of our service providers or business systems may process personal information outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms where required.

9. Data security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, encryption, secure hosting, monitoring, internal policies and supplier due diligence. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Data retention

We keep personal information only for as long as necessary for the purposes for which it was collected, including to provide services, manage enquiries, maintain business records, comply with legal obligations, resolve disputes and enforce agreements.

Retention periods may vary depending on the type of information, the nature of our relationship with you, legal requirements and business needs.

When personal information is no longer required, we will delete it, anonymise it or securely archive it.

11. Your rights

Depending on the circumstances and applicable law, you may have the right to:

  • request access to the personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • request portability of your personal information;
  • withdraw consent where processing is based on consent;
  • object to direct marketing at any time.

To exercise your rights, please contact us at enquiries@permutable.ai.

We may need to verify your identity before responding to a request.

12. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office, the UK supervisory authority for data protection matters.

13. Links to third-party websites

Our website may contain links to third-party websites, publications, platforms or services. We are not responsible for the privacy practices, content or security of those third-party websites. You should review their privacy policies before providing personal information to them.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations or privacy practices.

The latest version will be published on our website with the date of the most recent update.

15. Contact us

For questions, concerns or requests relating to this Privacy Policy or our use of personal information, please contact:

Permutable Technologies Limited
Trading as Permutable
Vox Studios
1-45 Durham St
London
SE11 5JH
United Kingdom

Email: enquiries@permutable.ai