While Western media is filled with column inches on the Israel-Gaza conflict and the Russia-Ukraine war, there is one ongoing conflict which has been fading into the background as bigger events take centre stage – namely, the Sudan crisis.
This war has caused a massive humanitarian disaster perhaps one of the worst in recent times. Yet, the world pays little attention to it. This article focuses in on the Sudan crisis, and stresses why the world needs to wake up and act.
The Sudan crisis: A quick recap
Sudan has been caught up in fighting since April 2023. A power struggle between the Sudanese Armed Forces and the Rapid Support Forces (RSF) turned into all-out war. The RSF, a paramilitary group with a track record of human rights violations, has played a big part in the conflict. The war has forced over 12 million people from their homes leading to a massive humanitarian crisis.
The conflict has its roots in Sudan’s tricky political scene where military groups and militias compete to gain control. What started as a disagreement between two former friends has turned into a violent fight that has wrecked the country. Regular people suffer the most from the conflict, with millions having to leave their homes, and those who stay face big shortages of food, water, and medical supplies.
International involvement in the Sudan crisis and Macklemore’s recent stand
The world’s reaction to the Sudan crisis and the country’s turmoil has varied, with some nations facing blame for making things worse. The United Arab Emirates (UAE) stands accused of giving weapons and money to the RSF. This claim has angered people worldwide pushing important figures to take big steps.
In August 2024, U.S. rapper Macklemore grabbed attention by calling off his planned Dubai show pointing to the UAE’s supposed support for the RSF. Macklemore’s choice went beyond personal protest aiming to get the world to notice Sudan’s troubles. By using his fame, Macklemore has shone a light on a crisis that hasn’t got enough coverage.
What he did matches the work of Sudanese activists and global human rights groups that have long asked the world to pay attention to the crisis. The rapper’s move has got people talking about what famous people should do and how they can sway international conflicts.
The Sudan crisis and its humanitarian impact
The Sudan crisis has caused a humanitarian disaster, which is its most heartbreaking result. It has forced over 12 million people from their homes, with almost a million running to nearby countries for safety. Those stuck inside Sudan live in packed camps with terrible conditions. People who cross borders face unclear futures.
Sudan’s war has devastated its already weak infrastructure. The fighting has destroyed hospitals and schools, and forced entire communities to flee. The war has worsened food shortages leaving half of Sudan’s 50 million people without enough to eat. The UN calls this a “humanitarian nightmare,” but aid from other countries has been slow and not enough.
The war also puts pressure on nearby countries, which struggle to handle the flood of refugees. This crisis could spread to other parts of Africa starting more wars. This threatens the stability of the whole region.
The Sudan crisis: An evaluation of media coverage with our news sentiment analysis
Our recent look at how the news talks about Sudan from June to August 2024 (see chart below) shows a shaky and negative tone. Our study points out how news about the conflict jumps when big things happen, like when the RSF moved toward Sennar city in July, but then drops off as other world events grab the spotlight.
This pattern is worrying, as it shows a bigger problem of people getting tired of hearing about ongoing crises. When conflicts drag on, they get less and less attention over time. The news paying less attention to Sudan could mean less help from other countries, both in sending aid and in trying to solve the conflict through talks.
What’s more, the analysis shows how ongoing media coverage plays a key role in shaping how the public sees things and getting the world to act. When people look elsewhere, Sudan’s people suffer out of sight. Below is a breakdown of the key takeaways from our news sentiment analysis on the Sudan crisis:
Sudan crisis news sentiment analysis key highlights
Ups and downs in sentiment around the Sudan crisis
The sentiment line goes up and down a lot showing that people’s feelings about the conflict change often. The line drops around June 24 and July 10. This links to bad news, like when the RSF moved towards Sennar city and families had to leave their homes.
When sentiment increases
The sentiment shoots up around July 12. This matches with good news possibly in connection with “Sudan’s Relief Efforts: A New Path Forward.” This news might have given people some hope or shown progress in helping those in need. This shows that when people hear about possible solutions or big efforts to help, it can can create more positive sentiment, if only for a short while.
Consistent negative sentiment
Even with short upswings, the mood often goes down or stays negative showing the harsh truth of the ongoing fight. The steady negative tone highlights how bad things are and how people worry more or lose hope as the conflict goes on with no end in sight.
Volume of coverage of the Sudan crisis
News coverage jumps a lot in early July matching big changes in the fight, like the push towards Sennar city. This jump in coverage often happens with negative feelings hinting that big but upsetting events drive both media focus and public worry.
The Sudan crisis and the need for global action
The crisis in Sudan reminds us why global teamwork and action matter so much. Even if big news stories pull our eyes away, we must not forget the millions who are suffering in Sudan. The world community, from governments to aid groups to regular citizens, must not turn a blind eye to these events.
Macklemore’s opposition to UAE’s role in the Sudan conflict shows how one person can make an impact. Yet this marks just the beginning if global awareness is continually focused on the conflict. .
At Permutable AI, we trust in data and technology to create real change. But we also know human action and empathy matter. The Sudan situation needs both—a fact-based grasp of the crisis and a human-driven effort to ease suffering.
Get more geopolitical insights
This news sentiment analysis on Sudan has been extracted from our comprehensive geopolitical dataset, offering deep insights into sentiment around global conflicts and humanitarian crises. If you’re interested in accessing more in-depth data and analysis to inform your strategies or research, please get in touch with us today by sending us an email to enquiries@permutable.ai or filling in the form below.
